Never Forget.

I got a delivery to my house this morning. It was from my old design team at Superfly. I wanted to share this because, like many of us - it can be hard at times to know your value; to see it or even feel it. You can walk through life never knowing your impact or that you even have had one on any one thing or person. I’m thankful to be reminded that I have and that it’s positive. Because we all leave an impact. What kind of impact, is up to you.


New City. New House. New Car. New Dog. New Gig. #NEWLIFE

Uh. So some things have changed…

Back in late June we up and relocated to Nashville. We have a real life house with more bedrooms than we need, I have a car for the first time since 2014 when I sold it and moved to NYC, we adopted a dog and - I have a new and very exciting venture.

My first few months here I stayed on remotely helping my Superfly team get through on last Outside Lands and it was magical. I knew there would likely be a bit of lag time because I didn’t want to settle for just any job. I’m finally here in a city I have loved and longed to be in - so settling was really an option. Enter Centric Entertainment. A new start up that launched earlier this year, focusing on music artists and the entertainment space. I’m a part of a small but fierce team and I couldn’t be more excited to see what the future holds for this place and for myself. Here’s to NEW!

Fare-thee-well, Superfly.

After nearly three years at Superfly, I am hanging up my hat. 2018 brought a lot of changes for me both personally and professionally and the time felt right to follow my heart and move my life to Nashville; something I’ve had on the back burner for about six years.

Saying my time at Superfly was special is the understatement of my life. Not only did I make friendships that I will cherish as long as I live, I got to do some really cool shit and work with really incredible teams. This was my first real position in the music and event space, stepping outside of my heavy big-brand advertising box and into a much more creative and passionate world. Everyone here gives a damn. Everyone here is brilliant and passionate about what they do.

You see, we spend upwards of a year on any one festival, year over year over year. Add anywhere from 3-5 mega festivals per year to that and you’ve got yourself not just one but a couple of full plates. We work tirelessly on these events that last just three days out of the year; it’s insane. But when the time comes and that event happens, the feelings, the smiles, the togetherness and the vibes make every ache and mental pain more than worth it.

To my teams - both brand marketing and design - you’re incredible. Your hearts are big, your creativity is vast and your dedication is always at the maximum. It will be hard to find a team that measures up. I am grateful for what I have learned and what this has given me to apply to the future. I leave you with the Outside Lands recap. It was a blessing to end my tenure working on my favorite festival, one last time.


The Lost Lake 2017 Afterglow

It was a weekend for the books and a year and a half in the making for me. By far my most challenging project and festival to date, but man did we leave beaming. This is why we do what we do. 

It's been an incredible honor to celebrate the vibrant culture of the Valley of the Sun with you. We're so grateful for the creativity, energy and support of the Phoenix community that came together around the lake this weekend. Fans, artists, staff, vendors, and volunteers... You make this magic happen.

Denver music festival: Superfly’s new Phoenix fest offers a glimpse of what’s to come

Denver Post - The Know
PHOENIX — As darkness fell on Steele Indian School Park on Sunday, hundreds of people gathered to watch the giant metal lotuses on the lake bloom with flames. The flowers, which appeared to float innocuously on the water all day, were rigged to shoot fire several feet on the hour after sunset in sync with songs such as Rage Against the Machine’s “Bulls on Parade” and Prince’s “Purple Rain.” 

Full Article Here

The Outside Lands 2017 Afterglow

Still beaming.

Relive all of your adventures in Wine Lands, late night snacks in Choco Lands, and performances by Metallica, The Who, and more with the official Outside Lands 2017 Afterglow Video. Bleachers "Don't Take The Money" courtesy of RCA Records, a division of Sony Music Entertainment

Comedy Central's Colossal Clusterfest Plays Well In Year One, But Will They Aim For More?

After Bay Area denizens indulged in scores of top-flight standup comedy and interactive recreations of sets from Seinfeld, South Park and It's Always Sunny in Philadelphia, the newborn festival from Comedy Central and Superfly is already thinking about what to do in 2018.

Full Article Here


5 Best Things That Happened at Outside Lands 2016

(I'm still recovering from The Muppets)

LCD Soundsystem, Radiohead, Miguel, Lionel Richie and Dr. Teeth and the Electric Mayhem made the San Francisco music festival one to remember

Full Article Here

Best of Bonnaroo 2016: Haim, Andra Day, Crawfish, BonnaGrannies & More

Though it was the first year Live Nation had fully taken over, Bonnaroo began and ended just as it always had for the past 15 years: with crawfish. The annual Manchester, Tennessee-based music and arts festival kicked off Thursday (June 9) night with a crawfish boil hosted by Chris "Shaggy" Davis of NOLA Crawfish King whose tent, refrigerated trucks and 4,000 pounds of crustaceans remained nestled in the woods among a sea of tents and pathways lit by string lights over the four day event. 

Full Article Here

JetBlue: "Reach Across the Aisle"

I love it when we can all just get along and work together.

In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or international destinations served by JetBlue—but only if they could all agree on a single destination by unanimous vote before the six-hour flight landed.

via EventMarkter

Nashville: Much More Than Just "Music City," is a Becoming a Marketing Force to be Reckoned With

Nashville has been one of my favorite US cities for years after my first visit in 2010. So much so that a few years ago I had started looking for marketing and advertising opportunities in an effort to hopefully relocate to this little big town. However, it was slim pickin's. There were only a handful of established agencies that really had a clear vision and execution trail, so this idea went on the back-burner. 

Today, Nashville is not only growing in younger population, and flipping the once sketchier area of East Nashville, but it is also a growing force in the land of marketing with agencies like Bohan and The Buntin Group leading the way. Nashville - the next Austin, TX? Check out this article on AdAge here

Disclosure: Caracal

Caracal - perhaps the album I've anticipated most this year. After the strong beats and stellar track lineup of Settle that I could literally listen to from front to back over and over and never grow tired of it, it's needless to say that my expectations were high. Unfortunately...well...Pitchfork gave the review that said it best. 

Don't get me wrong, their sophomore album is beautifully crafted and executed well, but a lot of the tracks fall a little flat and don't have the energy the first album carried through - literally from start to finish. 

Ultimately, Caracal just doesn’t feel much fun, and even its highs are nowhere near Settle’s polished bliss. Once trendsetters, here the Lawrence brothers too often fade noncommittally into white noise.
— Meaghan Garvey, Pitchfork
Killer album art though...

Killer album art though...

Riot Fest.

Oh, Riot Fest. WTF decade are we in? The one festival in Chicago I had yet to attend in my five years prior to the year hop I made to NYC. What can I say? I felt like I was back in college but also surrounded by metal heads. Thrice? Rancid? Iggy? No Doubt? Anthrax? ALL IN ONE PLACE?! This is amazing. Kinda...

My blissfully muddy Friday started with one of my all time favs - Thrice. Just close my eyes and take my heart - I'm suddenly 21 again. I don't care what you say, I will always love them. From there - I saw a couple other emo favorites from my past like Alkaline Trio, No Doubt, and a little Flogging Molly. The biggest surprise: I thoroughly enjoyed Anthrax. I don't know why. I don't know how. But they "slayed" and they have some seriously amazing hair.

Uh, BTW - Gwen, still hot. Still killing it. Still the same No Doubt they were 15 years ago. Except for when they play new songs, obvi.

Saturday. The soft ground and spots of mud had at this point turned into a pool of mud covering the grounds from every angle. My poor sweet chucks...RIP. Day two was a disappointment. The mud was one factor, but we got such a late start that we missed so many bands I wanted to check out and I knew I could only stay until about 6pm. So, we watched Pennywise and a few other bands I could have lived without or didn't recognize. But honestly, there was only one band I really wanted to see straight outta the 80's. I needed the Killing Moon. I needed Lips Like Sugar. And what did I do? I fucking missed Echo & the Bunnymen and that set the tone for the rest of my day. So...I called it. 

I can't say I'll be back, but for what it was worth - I really enjoyed the nostalgia factor, and this guy's jacket: 


Friday. Day One. The only day that mattered. 

The day kicked off strong with some great bands performing pretty early in the day. I found myself sprinting to catch the end of Glass Animals (thanks CTA) - purely due to the fact that the sound during their set at Bonnaroo was blown out and made the experience a struggle. I made it for the last two songs and danced my 'lil heart out. 

From there I high-tailed it across Grant Park over to Father John Misty. It was about what I expected - nice and mellow. I made it a few songs in and then ran over to Perry's to join about 10,000 teens and twenty-somethings for some predictable beat drops by DJ Snake. Surprisingly, he weaved in Fat Boy Slim's "Praise You" which was a nice surprise. Not that it was a Fat Boy Slim song, but more so that the super young crowd recognized it. I got my dance on, so - win.

Other highlights of the day: MS MR (major babe alert - girl crush for sure), Gary Clark Jr., Alt-J, Cold War Kids, Broods, Bear's Den (remember me, Jo?), Alabama Shakes (duh), The Weeknd, and of course...Sir Paul. I'm lucky in that I've been blessed to see that man grace the stage now four times. He never disappoints. Though I've literally seen the same show since 2011, I'm fine with it. It's PAUL. 

Pitchfork Day 1 Report: Chvrches...and Wilco, I guess.

Chvrches showed up to Pitchfork with three new songs in tote, announcing a new album will be dropping sometime this September, just in time for their fall tour. Playing in 90 degree heat and 250% humidity, the crowd didn't seem to mind and the band didn't miss a beat. Also, that Lauren Mayberry - tiny and fierce. In my next life (if that's a thing) I want to be her. 

Wilco was...well, Wilco. I came. I saw. I danced a little. I left.

Bonnaroo 2015

Those who have been to the farm before return for the same reasons. It's an escape to something close to a nirvana; escape from reality, love: 100K new best friends for four days straight, and of course the music. I'm going to go ahead and consider myself a Bonnaroo veteran with this being my third consecutive year. This year was arguably my least favorite lineup out of the last three years, but whatevs. It was also the hottest camping experience so far and our camp literally was about as far away as we could get (I really missed that Olay partnership with the girls only restrooms and vanity stations I was parked next to last year). But with all of that being said, none of the heat or bathroom situations really mattered. I still left with the same elated and positive feelings that I do every single year.

I can never say enough great things about this festival. You enter, set up, and become part of a "community" of people who want nothing more than to spread positivity and embrace four days of music and love. When you exit, you have a high that lasts you the rest of the summer. I hope a 4th year is in my future - but a RV may need to be in the works this time around... 



Best shows of the weekend:
Tears for Fears (seriously.)
Run the Jewels
Kendrick Lamar
Robert Plant
Glass Animals
Alabama Shakes
Florence and the Machine 
De Lux

Biggest Disappointment:
Billy Joel. What gives? 

Death Cab for Cutie's Frontman Just Gave Jay Z the Ultimate F*ck You

"If I had been Jay Z, I would have brought out 10 artists that were underground or independent and said, 'These are the people who are struggling to make a living in today's music industry...'I think they totally blew it bringing out a bunch of millionaires and billionaires and propping them up onstage and then having them all complain about not being paid." - Ben Gibbard

You can read the full article here.