JetBlue: "Reach Across the Aisle"

I love it when we can all just get along and work together.

In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or international destinations served by JetBlue—but only if they could all agree on a single destination by unanimous vote before the six-hour flight landed.

via EventMarkter